Building a brand is important no matter what.
Whether your business is small or big, proper branding is how people remember you in the long term. It would have been impossible to be so attached to a brand without the work of its branding.
Branding involves strategizing the name, logo, developing visual materials that hold the values of the business. It is aimed to create an image and a perception in the minds of the customers and build a relationship with them. Many businesses go through efforts of rebranding to ensure they are doing a perfect job at articulating and communicating brand values to the consumers. Rebranding often involves a complete change of the overall visual look of the brand from the logo to the symbols.
It is important to remember, rebranding is not about a simple change to the logo. While it may look as effortless as that, there are so many layers of effort to rebranding. Top branding agency Malaysia does not only work on the visuals but also the research behind the visuals for the brand. Rebranding does not happen overnight and without any research.
A proper rebranding has a thorough amount of steps and hurdles to overcome. Rebranding is essential for so many businesses. For some businesses, it is to differentiate from their competitors while others do it to enter a completely new market and target a new set of customers. Some have taken efforts to rebrand as the result of the lockdown and pandemic crisis. No matter what the goal is, rebranding requires a foolproof strategy.
When thinking about rebranding, one of the first things we should do as a business is to think about the purpose of rebranding. Identifying the purpose helps the business move forward with its rebranding strategy. The purpose can also be defined in terms of the mission and vision of the business.
Moving forwards, it is important to get the basics of rebranding. Starting with the elements of brand identity. What are you planning on changing from your existing branding approach? For some businesses, their brand elements may only need a little tweaking while others may need to change the entire brand identity. Some of the brand elements include logo, design, colors, symbols and brand slogans.
The branding elements that require changing is not done based on empty research but rather on the experiences of your customers and your customer preferences. Our aim is to resonate with consumers and build an image in their heads. We want to solidify the presence of the brand, improve brand salience and the brand associations that are tied to the brand identity. To make sure we are memorable in the minds of consumers, we have to create a rebranding strategy that is based on market research and customer experiences with your brand.
It is not only your customer that plays a role in the brand but also your biggest competitors. What is their branding strategy like? How should you improve or revamp or rebrand to compete with them and completely differentiate yourself from them? It is easy to get lost in what we would love to have as a brand but remember, branding is not only about our visuals and images. It is also about the expectations of your consumers.